REAL ESTATE RANTS
by The MLS Writer
+ NEST IMPRESSIONS
MY REAL ESTATE MARKETING TIPS + THOUGHTS
Kasi Hyrapett | Real Estate Copywriter
Kasi Liz Hyrapett of The MLS Writer Featured by Redfin
We were named an expert by Redfin. Check out the article we were featured in: What is Glendale, CA Known For? 10 Things to Love About This City
Fair Housing Banned Words for Real Estate Property Descriptions
Ever tried to writing your own listing description remarks and felt like you were walking on eggshells, afraid to say the wrong thing! Welcome to the world of fair housing laws in real estate, where one slip of the tongue (or finger) can turn your dream deal into a legal nightmare.
Real Estate Writing Tips for the Best Listing Descriptions
Hiring a professional real estate copywriter is beneficial, but you can write an effective and engaging listing description on your own, too! Here are some tips to help you create the best listing descriptions without the need for expensive assistance.
Writing Captivating Listing Descriptions in Competitive Real Estate Markets
As a real estate copywriter in the Los Angeles area and formerly an appraiser, my real estate writing team enthusiastically crafts captivating listing descriptions to elevate the appeal of properties in one of the most competitive markets in the world and beyond.
Fair Pricing for Real Estate Photography in Los Angeles, CA
Real estate photographers in Los Angeles who are in high demand or have a great reputation often end up charging higher prices due to the more limited time they have
Becoming a Real Estate Photographer + Copywriter for Listing Descriptions
What started as my frustration and confusion with "bla" listings I'd come across while reviewing residential appraisal reports and researching comparable properties on the MLS turned into a full-time job that allows me to combine my passions for real estate photography and writing - all while running a small team to help with everything!
Don't Make Your Real Estate Listing Descriptions Sound Sooooo ChatGPT!
As a real estate copywriter, I know ChatGPT is great for generating IDEAS for marketing for real estate as it can be both efficient and effective (if used sparingly), but agents should also consider some of the drawbacks and limitations it can have for listing descriptions. takes is sitting down a few hours a month to write and schedule them out.
Watch some YouTube videos on how to set up email campaigns on different platforms, then pick one and stick to it
What Makes a Good Real Estate Listing Description for the MLS?
With so many email marketing platforms to choose from, all it really takes is sitting down a few hours a month to write and schedule them out.
Watch some YouTube videos on how to set up email campaigns on different platforms, then pick one and stick to it
Is Your Competitor Secretly Acing the Real Estate Email Marketing Game?
With so many email marketing platforms to choose from, all it really takes is sitting down a few hours a month to write and schedule them out.
Watch some YouTube videos on how to set up email campaigns on different platforms, then pick one and stick to it
Outshine and Outsell: Elevate Your Real Estate Business by Teaming Up With a Pro Email Marketer
Email campaigns for real estate is a must-have for any business in the industry, but don't scratch your head to think of real estate email marketing ideas.
How to Get Media Mentions for Your Real Estate Business
All media outlets want stories that capture the attention of readers. Put yourself in the journalist's shoes and the pressure they're under to create a story that attracts a broader audience. It's not as simple as writing a generic press release about a new listing and emailing it to a few random journalists you might find online.
Getting Unstuck with Your Email Marketing for Real Estate
Whether it's increasing sales, generating leads, building customer loyalty, or driving website traffic, have clear goals to help fast-track your real estate email marketing strategy. Thatβs what The MLS Writer helps with.
Is your MLS Listing Description Causing You to Receive Lowball Real Estate Offers?
Great photography, engaging video, organized and detailed info about the property with beautiful brochures, postcard mailers, and a perfectly written MLS description with no silly mistakes is the bare minimum needed now.
This isn't just about selling the listing. It's also about showing your professionalism and getting more leads.
Why Real Estate Listing Descriptions Matter
Great photography, engaging video, organized and detailed info about the property with beautiful brochures, postcard mailers, and a perfectly written MLS description with no silly mistakes is the bare minimum needed now.
This isn't just about selling the listing. It's also about showing your professionalism and getting more leads.
Losing That Real Estate Listing But Winning The Next
You work up that listing, everything seems grand, you show them your past marketing work, including property descriptions you or ChatGPT wrote, but they end up listing with another agent.
A Retreat to Remember - This Heavenly Escape Can be Yours in Gardnerville, NV
A lifestyle that's defined by luxury, comfort, and connection to nature can be all yours with endless views, high-end amenities, and a commitment to environmental sustainability.
How to Sell a Difficult Real Estate Listing with the Right Words
Like photos and other real estate media, a well-crafted property description by a professional copywriter helps house hunters envision living in the property and can make them more likely to schedule a showing with you.
Describing Your Listing and Getting Started With Video for Real Estate
Are you on video yet for real estate? Even though I just help agents with writing MLS property descriptions and marketing content, I feel video could be very helpful for my business too - and I don't have a fraction of the amount of content I can show as if I were a Realtor!
Showing Off Your Real Estate Listing With a Great Property Description
Thereβs so much that can go into the listing description to really put the listing and agent in a more positive light. When the MLS property description is poorly written, not only does the home appear βblaβ but also knocks off a few points for the listing agent.
Marketing Your Real Estate Listing Online | Does It Present Well?
Thereβs so much that can go into the listing description to really put the listing and agent in a more positive light. When the MLS property description is poorly written, not only does the home appear βblaβ but also knocks off a few points for the listing agent.
Hiring a Real Estate Copywriter for Property Descriptions
Thereβs so much that can go into the listing description to really put the listing and agent in a more positive light. When the MLS property description is poorly written, not only does the home appear βblaβ but also knocks off a few points for the listing agent.
The Power of a Compelling Real Estate Listing Description
Buyers searching online for real estate listings start analyzing homes based not only on the pictures, price, and location but also on the words and phrases that describe the home.
Pack a Persuasive Punch When Writing MLS Property Descriptions
Reframe some of your real estate listing description sentences and phrases to demonstrate how the property features can benefit the buyer.
Connect with More Buyers by Writing Better Real Estate Listing Descriptions
Banish boring words and phrases from your real estate property descriptions to really engage and connect with the buyers reading about your listing!