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Ever tried to writing your own listing description remarks and felt like you were walking on eggshells, afraid to say the wrong thing! Welcome to the world of fair housing laws in real estate, where one slip of the tongue (or finger) can turn your dream deal into a legal nightmare.

Hiring a professional real estate copywriter is beneficial, but you can write an effective and engaging listing description on your own, too! Here are some tips to help you create the best listing descriptions without the need for expensive assistance.

As a real estate copywriter in the Los Angeles area and formerly an appraiser, my real estate writing team enthusiastically crafts captivating listing descriptions to elevate the appeal of properties in one of the most competitive markets in the world and beyond.

Real estate photographers in Los Angeles who are in high demand or have a great reputation often end up charging higher prices due to the more limited time they have

What started as my frustration and confusion with "bla" listings I'd come across while reviewing residential appraisal reports and researching comparable properties on the MLS turned into a full-time job that allows me to combine my passions for real estate photography and writing - all while running a small team to help with everything!

As a real estate copywriter, I know ChatGPT is great for generating IDEAS for marketing for real estate as it can be both efficient and effective (if used sparingly), but agents should also consider some of the drawbacks and limitations it can have for listing descriptions. takes is sitting down a few hours a month to write and schedule them out.

Watch some YouTube videos on how to set up email campaigns on different platforms, then pick one and stick to it

With so many email marketing platforms to choose from, all it really takes is sitting down a few hours a month to write and schedule them out.

Watch some YouTube videos on how to set up email campaigns on different platforms, then pick one and stick to it

With so many email marketing platforms to choose from, all it really takes is sitting down a few hours a month to write and schedule them out.

Watch some YouTube videos on how to set up email campaigns on different platforms, then pick one and stick to it

Email campaigns for real estate is a must-have for any business in the industry, but don't scratch your head to think of real estate email marketing ideas.

All media outlets want stories that capture the attention of readers. Put yourself in the journalist's shoes and the pressure they're under to create a story that attracts a broader audience. It's not as simple as writing a generic press release about a new listing and emailing it to a few random journalists you might find online.

Whether it's increasing sales, generating leads, building customer loyalty, or driving website traffic, have clear goals to help fast-track your real estate email marketing strategy. That’s what The MLS Writer helps with.

Great photography, engaging video, organized and detailed info about the property with beautiful brochures, postcard mailers, and a perfectly written MLS description with no silly mistakes is the bare minimum needed now.

This isn't just about selling the listing. It's also about showing your professionalism and getting more leads.

Great photography, engaging video, organized and detailed info about the property with beautiful brochures, postcard mailers, and a perfectly written MLS description with no silly mistakes is the bare minimum needed now.

This isn't just about selling the listing. It's also about showing your professionalism and getting more leads.

You work up that listing, everything seems grand, you show them your past marketing work, including property descriptions you or ChatGPT wrote, but they end up listing with another agent.

A lifestyle that's defined by luxury, comfort, and connection to nature can be all yours with endless views, high-end amenities, and a commitment to environmental sustainability.

Like photos and other real estate media, a well-crafted property description by a professional copywriter helps house hunters envision living in the property and can make them more likely to schedule a showing with you.

Are you on video yet for real estate? Even though I just help agents with writing MLS property descriptions and marketing content, I feel video could be very helpful for my business too - and I don't have a fraction of the amount of content I can show as if I were a Realtor!

There’s so much that can go into the listing description to really put the listing and agent in a more positive light. When the MLS property description is poorly written, not only does the home appear “bla” but also knocks off a few points for the listing agent.

There’s so much that can go into the listing description to really put the listing and agent in a more positive light. When the MLS property description is poorly written, not only does the home appear “bla” but also knocks off a few points for the listing agent.

There’s so much that can go into the listing description to really put the listing and agent in a more positive light. When the MLS property description is poorly written, not only does the home appear “bla” but also knocks off a few points for the listing agent.

Buyers searching online for real estate listings start analyzing homes based not only on the pictures, price, and location but also on the words and phrases that describe the home.

Reframe some of your real estate listing description sentences and phrases to demonstrate how the property features can benefit the buyer.

Banish boring words and phrases from your real estate property descriptions to really engage and connect with the buyers reading about your listing!