Showing Off Your Real Estate Listing With a Great Property Description
by the mls writer | your real estate copywriting team
As REALTORS are encouraged more and more to be active on video for social media, more and more competition arises with how professionally and beautifully listings are presented online.
Besides great photographs and other content, the words written and said in the listing description and captions are just as important, if not more.
Why the listing description matters real estate marketing…
The whole listing description may not always be entirely read by everyone, but buyers searching online who are serious will take the time to read about the property and carefully review the property information (description).
How do the words in the listing description make the buyer feel when they read it?
Does it have lots of CAPS shouting out at the reader when they read about the home they might be interested in?
A lot of these buyers are just beginning their search and currently have a home they want to sell, too.
Do you know what that means?
If you're seeing dollar signs and a potential real estate listing, you're totally right!
Even though they "know of" many real estate agents - some in their family, someone from their church or what not, they probably don't have a listing agreement signed yet.
The potential buyers are secretly judging how each property for sale they’re viewing is presented by the listing agent, both online and offline.
They’re secretly judging how they like the way that REALTOR has written the property description, the style of photography, the video - is it just a slideshow, or is it more engaging with someone (you, perhaps?) speaking eloquently about the listing?
In general, how well is the listing presented when buyers come across it.
As a Realtor, it's easy to forget or feel overwhelmed with how just one listing is presented could make or break where you get your next listing from for your pipeline.
Take extra care with not only great, professionally photography featuring a few creative shots here and there, a beautifully made video that makes anyone say, "WOW, well done," and even unique, beautiful listing brochures to make the listing shine AND the listing AGENT shine.
So the point is…
Think about your pipeline of leads and what you can do in your real estate marketing to increase that. Use your current listing to get more listings. Use it as an opportunity to show off how you professionally present properties online and offline so more sellers will want to sell with you!
Meet the Founder of The MLS Writer,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and real estate content that inspire house hunters to take action.
The MLS Writer is a professional real estate copywriting agency founded by Kasi Liz Hyrapett, former REALTOR, Appraiser + Property Photographer.
Professionally crafted real estate content and MLS listing descriptions are for savvy REALTORS and busy real estate teams who want to dominate their local market with top-notch, compelling copywriting to fuel their real estate marketing.
The MLS Writer’s work aims to improve real estate marketing efforts and inspire house hunters to take action.
Zero hassle. No fluff.
Enhance your reputation with carefully selected words for each of your real estate listings to make them irresistible to homebuyers and other real estate professionals searching the MLS.
Use your custom, meticulously crafted listing description for creating captivating social media captions, real estate blogs, listing video scripts, property brochures + postcard mailers, and more!
Why Hire The MLS Writer for Your Real Estate Copywriting?
Experience a boost in your marketing with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing.
Ready to make your real estate listings shine brighter with professional copywriting and compelling real estate descriptions + content?
Questions?
Ask us, or just say hello.
(see property description turnaround times + pricing info here.)