by the mls writer | your real estate descriptions copywriting team

It's amazing how the written word can inspire and influence the reader to take action.

The power of words is one not to mess around with when it comes to writing great real estate listing descriptions, so hiring a professional copywriter might be a smart move for savvy Realtors.

As we’ve already mentioned, the real estate description can make or break a listing.

As in, it can influence or impact the decision of the buyers reading about the home to either get in their car to go see the home for themselves, or not.

What Realtor would NOT want more buyers to come see their listing?!

Not only does each reader of your property description have an opportunity for a closing (even if they just refer a friend to you after reading the listing description), but real estate agents can also get feedback from the potential buyers about the property - even if no offer is made (yet).

Those smart and savvy agents can start building relationships with the potential buyers and possibly show and sell another property to them.

So back to hiring a professional real estate copywriter for creating your listing descriptions…

Every sentence triggers some kind of emotion or opinion within the reader's mind.

They have a one-sided conversation in their minds about the home and, as they are reading your MLS description, formulating ideas on how this property can improve their lifestyle.

The reader analyzes the location, the price, square feet, and all the basic property features as they read the listing description, but they also subconsciously judge how well or how poorly the description is crafted.

Is it confusing or boring to read?

Are there silly mistakes sprinkled throughout the listing description?

Is the listing description easy and effortless to understand?

Does it help the potential buyer get a feel of the home?

There’s so much that can go into the listing description to really put the home and the listing agent in a more positive light.

When the MLS description is poorly written, not only does the property appear “bla” but also knocks off a few points for the listing agent.

Every real estate listing you have is an opportunity to get more listings…

Is your MLS description tapping into the buyer's mind in a positive way?

hire the mls writer for your NEXT listing description

Meet the Founder of The MLS Writer,

***KASI LIZ HYRAPETT***

Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions that inspire house hunters to take action.

The MLS Writer is a professional real estate copywriting agency founded by Kasi Liz Hyrapett, former REALTOR, Appraiser + Property Photographer.

Professionally crafted MLS listing descriptions are for savvy REALTORS and busy real estate teams who want to dominate their local market with top-notch, compelling MLS descriptions to fuel their real estate marketing.

The MLS Writer’s work aims to improve real estate marketing efforts and inspire house hunters to take action.

Zero hassle. No fluff.

Enhance your reputation with carefully selected words for each of your real estate listings to make them irresistible to homebuyers and other real estate professionals searching the MLS.

Use your custom, meticulously crafted listing description for creating captivating social media captions, real estate blogs, listing video scripts, property brochures + postcard mailers, and more!

Experience a boost in your marketing with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing.

Ready to make your real estate listings shine brighter with professional copywriting and compelling real estate descriptions?

order your custom listing description now