Why Real Estate Listing Descriptions Matter
by the mls writer | your real estate copywriting team
Real estate listings: It's what sellers need to sell, and buyers need to buy.
But getting listings is not easy. How does a seller "randomly" choose a REALTOR to work with?
How can you be sure YOU are that REALTOR?
One important element sellers "study" when choosing a real estate agent is the listing marketing strategy of that REALTOR.
Does the agent have a basic plan in place for selling homes but also has a unique or customized property marketing strategy in place?
Does the REALTOR work with other top-notch professionals to help market and sell listings? Is the REALTOR afraid to invest time and money to get maximum exposure for the property? For example, do they use ChatGPT to write the property description or the next Ai fad?
Just professional real estate photography and a slideshow or video aren't enough anymore…
Think about it - the more marketing you invest in for each listing, the more proudly you can present it online and offline, and the more leads YOU may get when you impress potential sellers and your audience with professionally presented listings.
This includes having a professionally written property description for the MLS and beyond!
Great photography, engaging video, organized and detailed info about the property with beautiful brochures, postcard mailers, and a perfectly written MLS description with no silly mistakes is the bare minimum needed now.
This isn't just about selling the listing. It's also about showing your professionalism and getting more leads and listings.
Having ChatGPT write a generic listing description is not the way to go.
Here me out…
Many real estate agents that I work with who want a professionally written property description for their listing mentionto me that the seller is picky and wants to review the listing description before it goes live.
They are uncomfortable writing the description in fear of choosing the wrong words and disappointing the seller.
Fair enough - that’s what The MLS Writer is here for!
Sellers today don't just settle for any agent.
Sellers want the best marketing possible for their listing, and they're looking at you, the REALTOR specializing in listing and selling homes, to do just that for them.
So why do professionally written listing descriptions really matter, especially when a pro real estate copywriter creates them?
It’s not for every agent…
Professionally written listing descriptions are only for real estate agents who want to capture more attention, set properties apart from competing properties on the market, build trust, enhance online visibility, and save time.
Not only that, it reflects the REALTOR’s professionalism. You won’t find any silly mistakes or cliche phrases in a top producer’s listing descriptions - that’s for sure!
Real estate copywriters know how to showcase the property's distinctive attributes and emphasize its key selling points.
When we highlight what sets a listing apart, our property descriptions create a compelling case for buyers to choose your listing over others to get more info on.
Afterall, you won’t more buyers to inquire, right?
Meet the Founder of The MLS Writer,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and real estate content that inspire house hunters to take action.
The MLS Writer is a professional real estate copywriting team started by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Property Photographer.
Professionally crafted real estate content and MLS listing descriptions are for savvy REALTORS and busy real estate teams who want to dominate their local market with top-notch, compelling copywriting to fuel their real estate marketing.
Top agents don’t rely on Ai or ChatGPT…
The MLS Writer’s team of professional real estate copywriters aims to improve real estate marketing efforts and inspire house hunters to take action.
Zero hassle. No fluff.
Enhance your reputation with carefully selected words for each of your real estate listings and marketing content to make them irresistible to homebuyers, sellers, and other real estate professionals searching the MLS.
Use your custom, meticulously crafted listing description for creating captivating social media captions, real estate blogs, listing video scripts, property brochures + postcard mailers, and more!
Why Hire The MLS Writer for Your Real Estate Copywriting?
Experience a boost in your marketing efforts with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing!
Ready to make your real estate listings shine brighter with professional copywriting and compelling real estate descriptions + content?
Have The MLS Writer copywriting team professionally write your business bio, real estate newsletters, blog articles, property descriptions, email drip campaigns, and listing promotions/press releases!
Questions?
Ask us, or just say hello.
(see property description turnaround times + pricing info here.)