Losing That Real Estate Listing But Winning The Next
by the mls writer | your real estate copywriting team
Every REALTOR has gone through this or will, but how do we deal with it in the best way possible?
So you find that amazing lead - expired or FSBO. You do everything right - exactly how it's usually worked for you and other agents…
You work up that listing, everything seems grand, you show them your past marketing work, including property descriptions you or ChatGPT wrote, but they end up listing with another agent.
UGH.
What happened? Was it something in the way you communicated? Did they read a bad listing description written by you?
Did you not follow up enough? Did you follow up too much?
Were they unimpressed with your online presence?
Did they not like your marketing plan?
Were they disappointed with the sample photography you showed them?
What did the other real estate agent say to them that you didn't?
Was it something in your listing presentation or property description?
(We might be getting warmer here...)
It's all about the seller…
From the first impression, put yourself in their shoes and what they would want to hear and see from a listing agent.
At this point, that potential seller sees little or no value in working with a REALTOR if they’re a FSBO. All agents seem the same to them.
This is your opportunity to set yourself apart and put your best foot forward while being mindful of what they want. If a lot of REALTORS you know are now using ChatGPT to write listing descriptions, set yourself apart and mention that you hire a professional real estate copywriting team to create the best property description possible.
Why not?
Most people know that REALTORS can't pull off magic, but at least sellers want to know you're doing the absolute best job to market their listing to get top dollar (while not relying on Ai).
This means no cell phone photos, no silly slideshows, no short listing descriptions written in ALL CAPS or ChatGPT, no black and white cheap property brochures, and no 4x6 postcard mailers.
They expect the BEST marketing possible. Keep that in mind!
This means large-size postcard mailers highlighting the property (not you), beautiful heavy cardstock brochures (preferably the folding kind), the "best" photographer in town, and a professionally written listing description (preferably by a professional real estate copywriter).
So when some of your leads (inevitably) list with another agent...
Give it time, and you'll be fine. Don't let it zap your motivation for more than 5 seconds.
Ok fine, maybe for the next hour - but that's it!!
Learn from it and move on.
Handle it well, still be happy for them, thank them and remind them you're there if they need you. They might come back!
Have a good lead generate/follow up system in place, and you won't be stuck on that one listing that kept you at the edge of your seat.
And who knows, maybe it would have been the WORST. DEAL. EVER.
Just remember: The magic in real estate marketing is in the words you use - written and verbal!
Don’t ignore the idea a well-written property description, and don’t solely rely on ChatGPT to write your listing descriptions or other marketing content. Add your flair to it if you’re going that route, and remember that homeowners and seller would truly appreciate knowing that you DO NOT use Ai to write their property description.
Consider telling the seller at your next listing presentation that you're hiring a professional real estate copywriter to create a custom, impeccably written listing description to make their property shine above the rest.
Try it and let us know how it goes! ;)
Meet the Founder of The MLS Writer,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and real estate content that inspire house hunters to take action.
The MLS Writer is a professional real estate copywriting team started by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Property Photographer.
Professionally crafted real estate content and MLS listing descriptions are for savvy REALTORS and busy real estate teams who want to dominate their local market with top-notch, compelling copywriting to fuel their real estate marketing.
Top agents don’t rely on Ai or ChatGPT…
The MLS Writer’s team of professional real estate copywriters aims to improve real estate marketing efforts and inspire house hunters to take action.
Zero hassle. No fluff.
Enhance your reputation with carefully selected words for each of your real estate listings and marketing content to make them irresistible to homebuyers, sellers, and other real estate professionals searching the MLS.
Use your custom, meticulously crafted listing description for creating captivating social media captions, real estate blogs, listing video scripts, property brochures + postcard mailers, and more!
Why Hire The MLS Writer for Your Real Estate Copywriting?
Experience a boost in your marketing efforts with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing!
Ready to make your real estate listings shine brighter with professional copywriting and compelling real estate descriptions + content?
Have us at The MLS Writer copywriting team professionally write your business bio, real estate newsletters, blog articles, property descriptions, email drip campaigns, and listing promotions/press releases!
Questions?
Ask us, or just say hello.
(see property description turnaround times + pricing info here.)