How to Sell a Difficult Real Estate Listing with the Right Words
by the mls writer | your real estate copywriting team
Every home has a buyer for the right price, but it doesn’t mean the cost has to be sacrificed.
Like photos and other real estate media, a well-crafted property description by a professional copywriter helps house hunters envision living in the property and can make them more likely to schedule a showing with you.
A professionally written property description can create an emotional connection with potential buyers.
A real estate copywriting team can make buyers more interested in seeing your listing in person with persuasive phrases.
The right words can paint a picture of the property and its surroundings, making it more appealing to fussy readers.
By highlighting some of the unique features of the property in the description, you can help potential buyers understand what makes the home stand out from the rest in the area and why it's worth considering.
It’s not easy to create a well-crafted property description that can showcase the home’s best features while creating a sense of urgency among potential buyers…
This is where a professional real estate copywriter can help sell a difficult listing.
Aside from the basics, make sure your real estate writer provides information about the property's layout/flow, design characteristics, storage options, and other noteworthy features the current owners liked.
This gives potential buyers a better sense of what to expect when they see the property in person.
Also, it can help potential buyers make an informed decision about whether or not to view the property.
Hence, a carefully written listing description is not just something you slap on the MLS. It also filters out “time wasters” and “looky-loos.”
Your copywriting team that specializes in real estate knows what to highlight, and you can use bits and pieces for social media marketing to get the word out.
One of the most effective ways to market a difficult-to-sell property on social media is to highlight its unique features. All homes have them!
Consider creating a list of the property's wow factors and selling points, and using them as part of your social media marketing plan for the home.
For example, if the property has a large yard or an incredible view, make sure your real estate writer includes these features in not only your listing description, but also your social media posts, too.
Provide your copywriting team of the professional real estate photos, if possible.
Targeted ads can be an excellent way to reach potential buyers who may be interested in a property that’s hard to sell.
Because, why not? Facebook or Instagram Ads can create targeted campaigns that will reach people who are looking for properties in your area or those who may be interested in similar properties.
Targeted ads can help you reach the right people and increase the chances of selling your property quickly. Keep in mind that for housing, you might have to target at least 15 miles’ radius.
Let your professionally written listing description do the selling.
In conclusion, a professionally written property description by a reputable real estate copywriter can make all the difference when it comes to selling a home.
Creating an emotional connection with potential buyers, highlighting unique features seductively, offering an accurate portrayal of the home, and helping with SEO, a well-crafted property description can increase the chances of a sale and help you get the best possible price for your property.
Now go be your clients’ hero (and hire The MLS Writer for your next listing)!
Meet the Founder of The MLS Writer,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and real estate content that inspire house hunters to take action.
The MLS Writer is a professional real estate copywriting team started by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Property Photographer.
Professionally crafted real estate content and MLS listing descriptions are for savvy REALTORS and busy real estate teams who want to dominate their local market with top-notch, compelling copywriting to fuel their real estate marketing.
The MLS Writer’s team of professional real estate copywriters aims to improve real estate marketing efforts and inspire house hunters to take action.
Zero hassle. No fluff.
Enhance your reputation with carefully selected words for each of your real estate listings to make them irresistible to homebuyers and other real estate professionals searching the MLS.
Use your custom, meticulously crafted listing description for creating captivating social media captions, real estate blogs, listing video scripts, property brochures + postcard mailers, and more!
Why Hire The MLS Writer for Your Real Estate Copywriting?
Experience a boost in your marketing with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing!
Ready to make your real estate listings shine brighter with professional copywriting and compelling real estate descriptions + content?
Have us at The MLS Writer write your business bio, real estate newsletters, blog articles, property descriptions, and listing promotions/press releases!
Questions?
Ask us, or just say hello.
(see property description turnaround times + pricing info here.)