Writing Captivating Listing Descriptions in Competitive Real Estate Markets
by the mls writer + NEST IMPRESSIONS | your real estate copywriting + email marketing team
In real estate marketing of a home, capturing the allure of a property is an art. Every word, every image, and every marketing strategy plays a pivotal role in not only captivating potential buyers in competitive real estate markets, but also helping the listing agent get more real estate listings!
Sellers loooove to see how a Realtor markets a home...
As a real estate copywriter in the Los Angeles area and formerly an appraiser, my real estate writing team enthusiastically crafts captivating listing descriptions to elevate the appeal of properties in one of the most competitive markets in the world and beyond.
Los Angeles is where we started, but our services have even helped real estate listings all over the states and even in Canada.
Some homes can give anyone writer's block, but that's OK
As a professional real estate writer, I've learned to be patient. No “rushed writing” here. Yes, there's ChatGPT, but it often spits out cliche stuff. Thankfully, my real estate writing team doesn’t need or rely on AI as we’ve handcrafted over 5,000 listing descriptions before ChatGPT was introduced to the real estate world not long ago.
Breathing life into real estate listings with the right words
Forget mundane property descriptions that start with words like THIS, NESTLED, or WELCOME. Ugh...really?! How is this going to resonate with and hook in the emotional buyer in a competitive real estate market when so many property descriptions start off (and end) the same? Words have to paint an unforgettable, life-transforming picture to entice potential buyers to envision themselves living their dream life within those walls!
Anyway, it's not just about writing captivating listing descriptions (obviously), but understanding the power of visual storytelling is important, and photos are a huge part of that, too. Spring real estate markets can get competitive quickly! Also, consider cardstock property brochures - not those flimsy flyers your office prints out!
If you have a real estate listing and truly want to capture the essence of the home, consider having The MLS Writer handcraft your listing description and create custom property brochures with design, printing, and delivery to your doorstep included!
Add an extra layer of WOW to your real estate marketing so sellers will consider listing with YOU when the time comes. Selling real estate in a competitive market is more than a piece of cake!
In the meantime, here are some helpful tips so you can improve your listing description if you're not quite ready to hand off your property description creation to a professional real estate writer.
Every property competes for attention in competitive real estate markets, so the MLS description counts
It's not just the local area you'll get eyeballs from...it's global, thanks to Instagram and the internet!
Let The MLS Writer make you and your listing stand out while you make your client's real estate dreams come true!
Meet the Founder of The MLS Writer + NEST IMPRESSIONS,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and creating marketing content for Realtors and other businesses to inspire leads to convert.
The MLS Writer + NEST IMPRESSIONS is a professional real estate copywriting team founded by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Real Estate Photographer based in the Los Angeles area.
Professionally crafted real estate marketing emails, MLS listing descriptions, blog articles, and press releases are for savvy and busy real estate professionals who want to dominate their local market with top-notch, compelling copywriting to fuel their real estate marketing.
Top producers DON’T rely on ChatGPT…
The MLS Writer’s team of professional real estate copywriters aims to improve real estate marketing efforts and inspire readers to take action. Though ChatGPT is often used in real estate these days, Kasi leads a team of human copywriters.
No hassle. Zero fluff.
Enhance your reputation with carefully selected words for each piece of your real estate marketing content we create for you to make each word irresistible to homebuyers, sellers, and other real estate professionals on and off the MLS.
Have a press release written to put you in the top-tier category in your niche real estate field.
Whether you’re a REALTOR or affiliated business, we’ll create meticulously crafted email campaigns and other content to captivate your real estate audience.
Why Hire The MLS Writer for Your Real Estate Copywriting and Photography?
Experience a boost in your marketing efforts with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing!
We work with REALTORS, real estate photographers, home stagers, appraisers, and more.
Ready to make your real estate business shine brighter with professional copywriting, engaging marketing emails, and compelling real estate descriptions + content?
Have The MLS Writer copywriting team professionally write your business bio, real estate newsletters, blog articles, MLS property descriptions, email drip campaigns, and listing promotions/press releases!