How to Get Media Mentions for Your Real Estate Business
by the mls writer | your real estate copywriting team
What can get you the following for your real estate business?
More networking opportunities
Catch the attention of local businesses owners
Generate interest from potential investors
Position you as an industry expert or local thought leader
Gain a competitive edge over your competitors
Enhance your credibility and reputation
Attract clients who value expertise and guidance from reputable professionals
Build trust among potential customers
A boost in client inquiries and sales
Gain exposure to a larger pool of an audience
From the title of this blog post about public relations for real estate, I hope your guess is that media mentions CAN get you all this and more!
A properly written press release can contribute to the growth and success of your real estate business by expanding your reach, building more credibility, attracting more attention from serious clients, fostering partnerships, and increasing investor interest.
To say no to a media mention is like saying no to more business!
However, this is only if the real estate press release is properly written and actually captures the attention of journalists and/or media outlets.
It's not as simple as writing a generic press release about a new listing and emailing it to a few random journalists you might find online.
Besides reaching out to journalists, real estate reporters, or columnists who cover real estate news in your area, send them personalized pitches about a new listing or real estate story.
Provide them with high-quality photos, videos, and any other relevant media assets that can enhance their coverage. Offer yourself to be a resource for interviews or expert commentary on their future stories.
Before doing all this, be sure your online presence is top-notch so you gain instant trust.
Partner with local influencers or bloggers who have a substantial following in the real estate, home design, or lifestyle niche. Invite them to visit your open houses or meet over coffee, and share your experiences through your own blog posts, social media posts, or videos. Be sure to tag them, too!
The key is to have a catchy or newsworthy story behind your real estate business or listing.
All media outlets want stories that capture the attention of readers. Put yourself in the journalist's shoes and the pressure they're under to create a story that attracts more readers.
It's all about the reports and journalists at the media outlets, so help them help you with a great real estate story!
If you want a compelling real estate press release written and distributed for you, get in touch with us below. We'll do our best to answer any questions you have and do all the heavy lifting for you when it comes to media mentions for your business!
Meet the Founder of The MLS Writer,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions, marketing emails, press releases, and other real estate content that inspire readers to take action.
The MLS Writer is a professional real estate copywriting team started by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Property Photographer.
Professionally crafted real estate content, marketing emails, MLS listing descriptions, and press releases are for savvy and busy real estate professionals who want to dominate their local market with top-notch, compelling copywriting to fuel their real estate marketing.
Top producers don’t rely on Ai or ChatGPT…
The MLS Writer’s team of professional real estate copywriters aims to improve real estate marketing efforts and inspire readers to take action.
Zero hassle. No fluff.
Enhance your reputation with carefully selected words for each piece of your real estate marketing content to make them irresistible to homebuyers, sellers, and other real estate professionals on and off the MLS.
Have a press release written to put you in the top-tier category in your niche real estate field.
Whether you’re a REALTOR or affiliate business, we’ll create meticulously crafted email marketing, newsletters, and blog content to captivate your real estate audience.
Why Hire The MLS Writer for Your Real Estate Copywriting?
Experience a boost in your marketing efforts with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing!
We work with REALTORS, real estate photographers, home stagers, and more.
Ready to make your real estate business shine brighter with professional copywriting, engaging marketing emails, and compelling real estate descriptions + content?
Have The MLS Writer copywriting team professionally write your business bio, real estate newsletters, blog articles, property descriptions, email drip campaigns, and listing promotions/press releases!