Getting Unstuck with Your Email Marketing for Real Estate
by the mls writer | your real estate copywriting team
Straight to the point - Do you feel stuck on email marketing for your real estate business?
I'm not just talking to REALTORS, but also to real estate photographers and home stagers…
Here is one little tidbit that I keep hearing over and over online (because I pay attention to this stuff for my own email marketing efforts)!
"You have to send out weekly emails to your database!"
Really? Yes. Really.
The sooner you start and stay consistent with email marketing, the faster your business will grow.
This is how it worked for my real estate copywriting business (AND photography biz years ago)!
Whether it's increasing sales, generating leads, building customer loyalty, or driving website traffic, have clear goals to help fast-track your email marketing strategy.
It's super important to nail how to write compelling subject lines to increase open rates, and make sure your emails are visually appealing and mobile-friendly. If not, that Unsubscribe button will quickly be clicked!
Just like for social media, aim to create engaging and relevant emails that provides value to your database.
Use a mix of educational content, promotional offers, company updates, real estate industry news, FAQs, and curated resources.
Before you create your email marketing plan, consider a regular schedule for sending out emails. Consistency is key, so decide on the frequency of your email campaigns, whether it's weekly, bi-weekly, monthly, or based on specific events or promotions.
Stick to the schedule to build trust and engagement with your email subscribers.
Personally, I highly recommend sending out emails every week on the same day and same time. Your subscribers will even start looking forward to opening your emails each week from their inboxes!
These are all steps I took when I decided to stick to a plan for my email marketing.
Every week on Tuesday mornings, I send an email to my database of REALTORS.
This has helped get my name out there more and more and directly increase my revenue for my real estate copywriting business.
Get in touch if you want to brainstorm an email marketing plan! My team of copywriters specializing in real estate and I love chatting about this stuff, and as you know, I write about homes and property listing descriptions.
We might have interesting insight for you and like my own business, I firmly believe that email marketing is a must for any business in the real estate world!
Meet the Founder of The MLS Writer,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions, marketing emails, and other real estate content that inspire readers to take action.
The MLS Writer is a professional real estate copywriting team started by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Property Photographer.
Professionally crafted real estate content, marketing emails, and MLS listing descriptions are for savvy and busy real estate professionals who want to dominate their local market with top-notch, compelling copywriting to fuel their real estate marketing.
Top producers don’t rely on Ai or ChatGPT…
The MLS Writer’s team of professional real estate copywriters aims to improve real estate marketing efforts and inspire readers to take action.
Zero hassle. No fluff.
Enhance your reputation with carefully selected words for each piece of your real estate marketing content to make them irresistible to homebuyers, sellers, and other real estate professionals on and off the MLS.
Whether you’re a REALTOR or affiliate business, we’ll create meticulously crafted email marketing, newsletters, and blog content to captivate your real estate audience.
Why Hire The MLS Writer for Your Real Estate Copywriting?
Experience a boost in your marketing efforts with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing!
We work with REALTORS, real estate photographers, home stagers, and more.
Ready to make your real estate business shine brighter with professional copywriting, engaging marketing emails, and compelling real estate descriptions + content?
Have The MLS Writer copywriting team professionally write your business bio, real estate newsletters, blog articles, property descriptions, email drip campaigns, and listing promotions/press releases!
Questions?
Ask us, or just say hello.
(see property description turnaround times + pricing info here.)