How to Write Better Property Descriptions Like a Real Estate Copywriter
by the mls writer | your real estate descriptions copywriting team
Ready to write that real estate MLS listing description?
Not so fast!
Be sure to reframe some of your listing description sentences and phrases to demonstrate how the property features can benefit the buyer.
How will the benefits improve the buyer’s lifestyle?
Will they have an improved way of living if they grab this listing and make it their home?
Will this home simplify their lifestyle?
You can infuse your property listing MLS description with keywords to trigger these thoughts in the reader's mind.
This is exactly what a professional real estate copywriter does, and so can you.
Buyers can instantly decide if this property might be the home for them, and that's the power of a well-written MLS description.
It can work for you, or it can work against you!
Read some of our MLS listing descriptions we've professionally written for inspiration, or have us write your next one!
Meet the Founder of The MLS Writer,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser/Photographer with a passion for writing captivating real estate listing descriptions that inspire buyers to take action.
The MLS Writer is a professional real estate copywriting agency founded by Kasi Liz Hyrapett, former REALTOR, Appraiser + Property Photographer.
Professionally crafting MLS listing descriptions for busy REALTORS and real estate teams who want to dominate their local market with top-notch, compelling MLS descriptions not only for their business but to inspire buyers to take action is The MLS Writer’s mission.
Zero hassle. No fluff.
Enhance your reputation with carefully selected words for your property marketing to make your real estate listings irresistible to potential buyers and other real estate professionals searching on the MLS.
Use your custom, meticulously crafted listing description for captivating social media captions, real estate blogs, listing video scripts, property brochures + postcard mailers, and more.
Experience a boost in your marketing efforts with stronger strategies to set you, your team, and your name apart from the rest with The MLS Writer just a click away.
Ready to make your real estate listing shine brightest with professional copywriting and compelling real estate descriptions?
Questions?
Ask us, or just say hello.
(see property description turnaround times + pricing info here.)