How to Sell a Real Estate Listing Faster During Elections
by The MLS Writer + NEST IMPRESSIONS | Your real estate copywriting + marketing team
Election year or not, it’s been said time and time again that presidents have little to no impact on the housing market. Yes, people put their moving plans on a temporary hold to see what happens sometimes, but things pick up where they left off in due time.
Marketing and selling real estate during an election year entails the same, timeless strategies. Here’s a few of our favorites:
Price accurately from the start.
Buyers are cautious and often more price-sensitive during uncertain times, so work with your clients to ensure the listing price reflects current market conditions. Slightly underpricing the property to attract more interest and competitive offers is never a bad idea.
Professionally stage to impress.
Tasteful home staging that suits the local area can help buyers envision themselves living in the home. Make sure the space is a clean and welcoming environment. Consult with your favorite local stager for tips on how to showcase the home, even if you’re not ready to have a professional take over.
Stay flexible with showings.
Do your best to be available for short-notice showings to accommodate different buyers’ schedules. Offering virtual showings for distant buyers along with evening and weekend appointments to help increase showings, too.
Hire a real estate copywriter for your listing description, even if you use ChatGPT.
AI can generate decent and generic descriptions, but a professional real estate copywriter can dig deeper into what makes a property unique, sprinkling in lifestyle elements and emotional touchpoints that help buyers picture themselves living there. ChatGPT can sometimes overlook important highlights or create untrue features about the home for the sake of creating a paragraph. Tread carefully, or hire The MLS Writer.
Team up with other agents.
Consider cross-promoting with other Realtors, especially by leveraging each other’s unique audiences on social media. Collaborate with agents who specialize in new construction, builder communities, or development projects. Agents representing new home communities may have buyers who are exploring other homes or waiting for construction to complete. Our favorite is co-marketing, like shared print materials or a combined online marketing strategy.
What The MLS Writer feels - a copywriter’s final thoughts…
Regardless of the market’s natural ups and downs that everyone faces equally, the value of persuasive, strategic copywriting that can build trust, highlight a property's unique appeal, and create urgency doesn’t fade. The right words always help to not only sell homes but also the Realtor’s professionalism to prospects.
If writing better listing descriptions for the MLS is still a daunting task, even with the help of ChatGPT, or if you feel your sellers deserve special treatment with a professionally written property description, we’re here to take care of that important piece of real estate marketing for you.
Fully handcrafted or AI-assisted listing descriptions are available by The MLS Writer’s copywriting team, starting at $59 per property description. Read about our listing description writing service HERE.
Meet the Founder of The MLS Writer
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and creating marketing content for Realtors and other housing-related businesses.
The MLS Writer is a professional real estate copywriting team founded by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Real Estate Photographer based in the Los Angeles area and has been featured on REDFIN and Business Insider.
The MLS Writer’s team of professional copywriters aims to improve real estate marketing efforts and inspire readers to take action. Though ChatGPT is often used in real estate these days, Kasi leads a team of human copywriters.
Enhance your reputation with carefully selected words for each piece of your real estate marketing. Each word is selected to be irresistible to homebuyers, sellers, and other real estate professionals on and off the MLS.
We work with REALTORS, real estate photographers, home stagers, appraisers, and more.
Ready to make your real estate business stand out with professional copywriting and compelling real estate descriptions for Realtors?
Have The MLS Writer copywriting team professionally write your business bio and MLS property descriptions