What Makes a Good Real Estate Listing Description for the MLS?
by the mls writer + NEST IMPRESSIONS | your real estate copywriting + email marketing team
In the world of real estate, a good listing description is a powerful tool for attracting potential buyers and ultimately selling a property.
By using clear and concise language, providing detailed information, and highlighting unique features (basically, creating a compelling narrative) you can significantly enhance the effectiveness of your listing description!
Remember that the goal is to make potential buyers fall in love with the home before they even set foot inside...
With the right approach, a well-crafted listing description can make all the difference in any real estate market.
So how can a listing description prevent a property from sitting on the market for months or help generate more business for a REALTOR?
A simple real estate listing description can be exciting to read if compelling phrases, smart storytelling, emotional appeal, and visual elements are integrated to create a captivating narrative that entices potential buyers.
Here are a few more ways you can make your next listing description effective, compelling, and memorable!
Describe how the property smells, sounds, and feels.
For example, "Step onto the pristine hardwood-style floors that instantly offer a warm and inviting vibe."
Also, be sure to highlight nearby attractions, amenities, and conveniences such as parks, schools, shopping districts, restaurants, and landmarks. Explain how these amenities enhance the property's appeal.
A lot of readers these days don't want to read very long descriptions.
Potential buyers don't want to sift through long paragraphs or neverending sentences filled with cliche phrases and boring words.
They're usually looking for important info in clear, concise yet exciting language that creates a mental picture of the home without overwhelming them.
Every property has unique selling points, and highlighting these is essential when writing a real estate listing description.
Whether it's a stunning view, a well-designed kitchen, a large backyard, or a convenient location near great schools and amenities, make sure to showcase these features. Use descriptive and exciting (but not overused) language to create a vivid mental image for potential buyers!
Buyers are often willing to pay a premium for a property that has been well taken care of and includes modern features.
If the property has undergone recent upgrades or has been meticulously maintained, be sure to mention it.
Highlighting these aspects can significantly increase the property's appeal. Describe how living in the home can enhance the buyer's lifestyle.
For instance, if it has a large backyard, mention how it's perfect for BBQs, gardening, or creating a private oasis.
In conclusion...
By highlighting the home's unique features and lifestyle benefits, you can make the listing not only informative but also genuinely exciting to read. It's these "little things" that help REALTORS get more referral business!
Meet the Founder of The MLS Writer + NEST IMPRESSIONS,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions, marketing emails, blog articles, press releases, and other real estate content that inspire readers to take action.
The MLS Writer + NEST IMPRESSIONS is a professional real estate copywriting team founded by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Real Estate Photographer.
Professionally crafted real estate content, marketing emails, MLS listing descriptions, blog articles, and press releases are for savvy and busy real estate professionals who want to dominate their local market with top-notch, compelling copywriting to fuel their real estate marketing.
Top producers don’t rely on ChatGPT…
The MLS Writer’s team of professional real estate copywriters aims to improve real estate marketing efforts and inspire readers to take action.
Zero hassle. No fluff.
Enhance your reputation with carefully selected words for each piece of your real estate marketing content to make each word irresistible to homebuyers, sellers, and other real estate professionals on and off the MLS.
Have a press release written to put you in the top-tier category in your niche real estate field.
Whether you’re a REALTOR or affiliate business, we’ll create meticulously crafted email drips, newsletters, and blog content to captivate your real estate audience.
Why Hire The MLS Writer for Your Real Estate Copywriting and Email Campaign Management?
Experience a boost in your marketing efforts with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing!
We work with REALTORS, real estate photographers, home stagers, appraisers, and more.
Ready to make your real estate business shine brighter with professional copywriting, engaging marketing emails, and compelling real estate descriptions + content?
Have The MLS Writer copywriting team professionally write your business bio, real estate newsletters, blog articles, property descriptions, email drip campaigns, and listing promotions/press releases!