Don't Make Your Real Estate Listing Descriptions Sound Sooooo ChatGPT!
by the mls writer + NEST IMPRESSIONS | your real estate copywriting + email marketing team
AI can assist with brainstorming ideas and topics for any subject, but it can lack the creativity and "emotional intelligence" that human writers bring to the table.
In real estate, particularly, storytelling and persuasion are super important. AI might not be able to compete...or can it?
Overusing AI-generated content may dilute your brand identity and professionalism.
The same generic descriptions could be used over and over again by other local Realtors in your area and beyond…
This diminishes the listing description's uniqueness. Some buyers can even feel AI-generated descriptions are impersonal or less trustworthy compared to human-written descriptions, potentially affecting their perception of the property or what the Realtor brings to the table (when it comes to property marketing).
As a real estate copywriter, I know ChatGPT is great for generating IDEAS for marketing for real estate as it can be both efficient and effective (if used sparingly), but agents should also consider some of the drawbacks and limitations it can have for listing descriptions.
After all, you want to effectively market properties and maintain a positive brand image...right?
The point here is, AI mayyy not capture the unique features or characteristics of a property that would resonate with potential buyers that only you, the listing agent, can see.
Keep in mind…
Realtors using AI-generated listing descriptions have to also ensure compliance with legal and ethical standards about property descriptions, including accuracy, fair housing regulations, and avoiding misleading or deceptive statements. Big NO, NO in real estate marketing!
With unique descriptions that reflect the character and charm of each property that's finished and edited by a professional real estate copywriter, like The MLS Writer, your listings WILL be differentiated in a world with AI-generated content everywhere these days.
Of course, The MLS Writer will craft compelling remarks that highlight the lifestyle your listings offer and really resonate with buyers' visions and emotions with powerful words that aren't being thrown around too much in the real estate world. Win/win!
Meet the Founder of The MLS Writer + NEST IMPRESSIONS,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and creating marketing emails for Realtors and other businesses to inspire readers to take action.
The MLS Writer + NEST IMPRESSIONS is a professional real estate copywriting team founded by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Real Estate Photographer.
Professionally crafted real estate marketing emails MLS listing descriptions, blog articles, and press releases are for savvy and busy real estate professionals who want to dominate their local market with top-notch, compelling copywriting to fuel their real estate marketing.
Top producers DON’T rely on ChatGPT…
The MLS Writer’s team of professional real estate copywriters aims to improve real estate marketing efforts and inspire readers to take action.
No hassle. Zero fluff.
Enhance your reputation with carefully selected words for each piece of your real estate marketing content we create for you to make each word irresistible to homebuyers, sellers, and other real estate professionals on and off the MLS.
Have a press release written to put you in the top-tier category in your niche real estate field.
Whether you’re a REALTOR or affiliated business, we’ll create meticulously crafted email campaigns and other content to captivate your real estate audience.
Why Hire The MLS Writer for Your Real Estate Copywriting and Email Campaign Management?
Experience a boost in your marketing efforts with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing!
We work with REALTORS, real estate photographers, home stagers, appraisers, and more.
Ready to make your real estate business shine brighter with professional copywriting, engaging marketing emails, and compelling real estate descriptions + content?
Have The MLS Writer copywriting team professionally write your business bio, real estate newsletters, blog articles, property descriptions, email drip campaigns, and listing promotions/press releases!