Should You Use ChatGPT for Real Estate Listing Descriptions?
Pros and cons of using ChatGPT for writing real estate listing descriptions.
by The MLS Writer + NEST IMPRESSIONS | Your real estate copywriter.
In the ever-evolving world of real estate, using ChatGPT is tempting as technology continues to play a pivotal role in streamlining processes and improving efficiency in marketing. AI can generate property listing descriptions in seconds, but is relying on ChatGPT for writing real estate descriptions a smart move?
The Benefits of Using ChatGPT for Listing Descriptions
Writing compelling property descriptions takes time. ChatGPT can generate a well-structured starting point for a real estate description in moments, allowing Realtors to focus on client interactions, negotiations, and closing deals.
Not every Realtor has a knack for writing. ChatGPT can help craft persuasive listing remarks that highlight a home's best features. However, it often needs a bit of work afterwards so it’s more humanized and doesn’t sound so much like other listing descriptions out there.
Consistency Across Your Listing Marketing
AI services like ChatGPT ensure that all descriptions maintain a uniform level of quality and professionalism. This is especially useful for agents or brokerages that want to uphold a consistent brand voice.
A well-written description isn’t just about selling the home—it also needs to make the Realtor look like a hero.
ChatGPT Simplifies Writing Listing Descriptions
With simple tweaks, ChatGPT-generated MLS descriptions can be tailored to highlight unique selling points, adjust for different markets, or align with a specific Realtor’s style.
Despite these advantages, the biggest downside to using ChatGPT for real estate descriptions is that AI lacks firsthand experience and personal insight into a property that only the seller and listing agent may have. You still have to feed it with the right words and facts. While it can often craft an elegant description, it might miss the small but important details that give a home its true character—details that AI can miss. Consider having it proofed by someone you trust.
Unfortunately, AI-generated descriptions can sometimes sound overly polished or generic
Exaggerated listing descriptions can lead to buyer skepticism. Worse yet, if an AI-written description includes inaccuracies—such as misrepresenting a home’s features—it could lead to legal issues or disappointed buyers, ultimately harming a realtor’s credibility.
ChatGPT is a Good Tool for Real Estate Writing, But Not as a Replacement
Using ChatGPT for real estate descriptions can be an excellent tool for Realtors looking to save time and improve the quality of their listings. However, it should not be used as a one-size-fits-all solution. The best approach is to use AI-generated descriptions as a starting point, then refine them with personal insights or a professional real estate copywriter (like The MLS Writer LINK), ensuring accuracy, authenticity, and a touch of human warmth.
Ultimately, real estate is about relationships, trust, and personal connections—qualities that AI can’t fully replicate. By blending the efficiency of ChatGPT with professional, human expertise, many Realtors can create compelling and effective property listing descriptions drafts.
Meet the Founder of The MLS Writer
KASI LIZ HYRAPETT
Former REALTOR/Appraiser + Photographer with a passion for writing captivating real estate listing descriptions and creating marketing content for Realtors and other housing-related businesses.
The MLS Writer is a professional real estate copywriting team founded by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Real Estate Photographer based in the Los Angeles area. She has been featured on REDFIN and Business Insider.
The MLS Writer’s team of professional copywriters aims to improve real estate marketing efforts and inspire readers to take action. Though ChatGPT is often used in real estate these days, Kasi leads a team of human copywriters that have experience in real estate to create and deliver polished and customized content..
Clients include REALTORS, real estate photographers, home stagers, appraisers, and more.
Ready to make your real estate business stand out with professional copywriting and compelling real estate descriptions for Realtors?