3 Creative Tips to Generate Real Estate Leads Using Your Current Listing
by the mls writer | your real estate descriptions copywriting team
Finding the right buyer for your real estate listing and the seller is priority, but many wise REALTORS would argue that it's equally important to use that one listing, whether it's yours or another agent's, to generate real estate leads.
(Just remember to ask the other REALTOR who has listed the property for sale for permission to market it.)
What do I mean by using “your current real estate listing” to generate leads?
Keeping your business’s pipeline full of potential buyers and sellers is where I'm getting at.
Once you sell this listing, do you have other listings and/or leads to work on?
Whether your answer is yes or no, it's no mystery that you can take the opportunity of a current listing with great marketing (and a killer listing description) to grow your real estate business to get even more listings!
How?
The first step is to professionally present yourself along with the home you’ve been commissioned to sell.
With better property marketing, this instantly gives you more credibility.
Start off with high-quality, professional photos and possibly stylish staging before that.
Hold open houses for both potential buyers and other REALTORS, and use beautiful cardstock brochures to showcase the photos and info about the home.
Have a professionally written listing description about the home. Make sure each sentence sells the sizzle and easily flows to the next. Avoid silly grammar and punctuation mistakes in your MLS descriptions!
Bonus Tip: Have your MLS description professionally proofread or better yet, hire a professional real estate copywriter (like The MLS Writer) to write the property description for you.
Have a beautiful, modern website for the property and place the URL on all your social media marketing, blogs, and, of course, in the brochures.
This is another area that a well-written real estate property description sets you and your listing apart.
Bonus Tip: Create an event on Facebook for your open house to have more people show up! Have you tried this before?
Don't be shy of the camera.
Take out your phone and announce to the digital world the new real estate listing.
Read out loud part of the MLS property description.
Tell viewers they have to come see in it person if they want to learn more. By reading just a small portion of your listing description, you can entice potential buyers to not miss checking out your listing.
Offer hot cocoa at the open house during the winter months and lemonade with quesadillas in the summer months!
Bonus Tip: Invite the neighbors to the open house by sending out beautiful, large, high-quality cardstock postcard mailers. They’re sure to take note and itch for more info about your open house and listing.
Everyone wants to know real estate updates in their neighborhood, especially if someone is moving to the neighborhood, selling a house!
Meet the Founder of The MLS Writer,
KASI LIZ HYRAPETT
Former REALTOR/Appraiser/Photographer with a passion for writing captivating real estate listing descriptions that inspire buyers to take action.
The MLS Writer is a professional real estate copywriting agency founded by Kasi Liz Hyrapett, former REALTOR, Appraiser + Property Photographer.
Professionally crafting listing descriptions for busy REALTORS and real estate teams who want to dominate their local market with top-notch, compelling writing for not only their business but to inspire buyers to take action is The MLS Writer’s mission.
Zero hassle. No fluff.
Enhance your reputation with carefully selected words for your property marketing to make your real estate listings irresistible to potential buyers and other real estate professionals.
Use your custom, meticulously crafted listing description for captivating social media captions, real estate blogs, listing video scripts, property brochures + postcard mailers, and more.
Experience a boost in your marketing efforts with stronger strategies to set you, your team, and your name apart from the rest.
Ready to make your real estate listing shine brightest with professional copywriting and compelling real estate descriptions?
Questions?
Ask us, or just say hello.
(see turnaround time + pricing info here.)