Why every Realtor needs a copywriter for real estate.

by The MLS Writer + NEST IMPRESSIONS | Your real estate copywriting service.

Having the right words is super important to stand out in a competitive housing market, and a professional real estate copywriter knows this. A well-crafted MLS description or piece of content can mean the difference between a quick sale and a listing that lingers.

This is where a professional copywriter for real estate, like The MLS Writer, comes in to offer you the specialized skills to create persuasive, polished words and phrases that resonate with potential clients and make you look like a hero!

So why shouldn't a Realtor even hesitate to hire a professional real estate copywriter?

Buying a home is an emotional decision, and an experienced real estate copywriter knows how to connect readers with their important journey.

Rather than simply listing features about a property, a story is created around the benefits of the home by your real estate copywriter, helping potential buyers imagine themselves living there. By tapping into emotions, a good copywriter can and should generate excitement, urgency, and even a sense of belonging, all of which play a role in moving buyers closer to contacting you and making an offer.

High-quality, error-free content that's thoughtfully written sends a clear message of professionalism and attention to detail.

Generic or poorly written content that AI instantly generates can create a negative impression that may deter your potential clients. It still has to be reviewed and edited. A professional real estate copywriter ensures that all written materials are polished, persuasive, and aligned with the agent's expectations, building credibility with every listing description, blog post, or email. (And yes, we can help with your email marketing at The MLS Writer!)

Writing high-quality, persuasive real estate content takes time and focused thought.

By hiring a professional copywriter for real estate, Realtors can delegate this critical task, freeing up time to focus on other important responsibilities like client service, negotiations, coordinating vendors, handling important phone calls, and more. Copywriters take care of your writing needs to deliver polished content that’s ready to publish and attract potential clients. You already know it's edited and proofread by a professional writer (or writing team here at The MLS Writer)!

Gaining attention in a crowded real estate market.

Real estate is competitive. Just look at Zillow. A professional real estate copywriter knows how to craft engaging property descriptions, website copy, and marketing materials that make a listing stand out. Instead of generic wording, your professional copywriter can use storytelling techniques and descriptive language to spotlight the most important features of each property, drawing in potential buyers right to your phone or email inbox. How amazing is that?

The quality and consistency of your written content can directly impact your success in real estate sales. A professional real estate copywriter provides strategic and persuasive writing that attracts potential clients, enhances your brand, and ultimately helps you get more deals.

The MLS Writer copywriting team has professionally written over 7,000 property descriptions for Realtors. Investing in a skilled copywriter to at least professionally edit or fully write your listing descriptions is always a wise choice, and we have the experience and knowledge about real estate to be your go-to expert copywriting service!

The MLS Writer is a professional copywriting team for real estate founded by Kasi Liz Hyrapett, a former REALTOR, Appraiser + Real Estate Photographer based in the Los Angeles area. She has been featured on REDFIN and Business Insider.

The MLS Writer’s team of professional copywriters aims to improve real estate marketing efforts and inspire readers to take action. Though ChatGPT is often used in real estate these days, Kasi leads a team of human copywriters that have experience in real estate.

We work with REALTORS, real estate photographers, home stagers, appraisers, and more.

Ready to make your real estate business stand out with professional copywriting and compelling real estate descriptions for Realtors? 

Have The MLS Writer copywriting team professionally write your business bio and MLS property descriptions

Questions about real estate copywriting?

Ask us, or just say hello!