The MLS Writer + NEST IMPRESSIONS | Real Estate Copywriting + Marketing

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Marketing Your Real Estate Listing Online | Does It Present Well?

by the mls writer | your real estate descriptions copywriting team

There’s so much on a busy Realtor’s plate these days…

On top of the ever-changing things they’re bombarded with, new and confusing marketing tactics are thrown at them every day it seems, especially online.

Some Realtors are able to keep up. Some aren’t able to...

Those real estate agents who finally do master a game plan to market their business and homes online often seem to overlook one crucial element to listing marketing…

Can you guess what that might be?

Yup, it’s the property listing description.

Now, I get writing a killer property description isn’t easy for everyone, and I get that a lot of thought and time has to go into a well-written, compelling and accurate real estate description (hello, I do this every day)!

Even a professional real estate copywriter has writer’s block sometimes.

But one thing I wish Realtors understood more is that…

If you’re going to spend all that time, energy and hard-earned money on marketing your listings, why not at least make the listing description a little interesting to read?

Perhaps more people will have interest in your listing, and perhaps you will have more real estate leads because of that one listing (description)!

I’m thinking “snowball effect” here…

So tell me, what’s the primary reason Realtors sometimes neglect the listing description?


Kasi Liz Hyrapett - Founder of The MLS Writer


The MLS Writer is a professional real estate copywriting agency founded by Kasi Liz Hyrapett, former REALTOR, Appraiser + Property Photographer.

Professionally crafted MLS listing descriptions are for savvy REALTORS and busy real estate teams who want to dominate their local market with top-notch, compelling MLS descriptions to fuel their real estate marketing.

The MLS Writer’s work aims to improve real estate marketing efforts and inspire house hunters to take action.

Zero hassle. No fluff.

Enhance your reputation with carefully selected words for each of your real estate listings to make them irresistible to homebuyers and other real estate professionals searching the MLS.

Use your custom, meticulously crafted listing description for creating captivating social media captions, real estate blogs, listing video scripts, property brochures + postcard mailers, and more!

Experience a boost in your marketing with stronger strategies that set you, your team, and your name apart from the rest by utilizing The MLS Writer's professional real estate copywriting services for your successful property (and business) marketing.

Ready to make your real estate listings shine brighter with professional copywriting and compelling real estate descriptions? 

Questions?
Ask us, or just say hello.

(see property description turnaround times + pricing info here.)

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